Project : The Rum Society
Location : Globally
Disciplines : Strategy, Concept, Creative Direction, Product Design, Branding, Go-to-market Strategy
Collaborators : The Absolut Company, Acne
Link : therumsociety.com

The Bauhaus of rum

Asked by The Absolut Company to apply order to chaos and make sense of one of the largest and most exciting spirits categories we created and launched a new rum brand.

After tasting, blending and refining, we decided to name the company The Rum Society and to name the products for the number of trials it took before each product received the seal of approval. All made in traditional pot stills by the most talented Caribbean distillers, but each with a distinct character of its own we are proud to introduce the first collection — batches No. 40, 62 and 65.